Hello! I’m Caitlin J. McColl

(You can call me CJ)

I teach photographers how to build their business with successful, heartfelt strategies.

You’ve come to the right place if . . .

Sleazy sales tactics make you squirm

You prefer making genuine connections over insincere “networking”

You pour your heart and soul into what you do

You’re ready to grow your business BUT balance is still important to you

So here’s the thing. I’ve taught hundreds and hundreds of photographers over the years. The one hurdle that I repeatedly see is that too many of us are trying to build big box studios, when really what we need (and want) is a lifestyle business. If you want a career that you’re passionate about AND time to enjoy your life, family and friends, then you’ve come to the right place.

I’d love to show you how,

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Success is not the key to happiness.
Happiness is the key to success.
If you love what you are doing, you will be successful.
— Herman Cain

CJ

Self Publishing for Photographers

Packed with pricing strategies, email templates, social media guides, writing tips, selling techniques and much more, the Self-Publishing for Photographer’s Program is everything you need to take your book idea from concept to coffee table in twelve months.

Inbox Zero
Video Course

Do you have inbox overwhelm? Emails get forgotten, you take forever to reply, or you're simply tired of admin tasks sucking up all your time? Enrol in the Inbox Zero for Creatives course and learn how to take back control of your emails.

DIY Workshop Kit
for pet photographers

Everyone wishes they could take better photos of their pet - now you can teach them how. Save yourself hours of time AND bring in $$$ each year with the DIY Workshop Kit.

What others are saying

  • Allowed us to follow our dreams

    Caitlin’s course allowed us to follow our dreams of publishing a book. Our PUGGIN Portland book was a complete success. So much so we quickly launched our second, Tails of Portland. I wouldn't have known where to even begin, so thank you!

    Danyel Rogers

  • Critical to my book's success

    Honestly, this program was more than I expected. The templates for e-mails, organization, web page guidance were critical for my book's success and the private facebook group was key to reinvigorating my efforts. I highly recommend this program.

    Janet Deltuva

  • Forced me to grow as an entrepreneur

    Publishing my book forced me to not only grow significantly as a creative photographer, but also as an entrepreneur. The 60+ clients that I photographed over 18 months were clients that may never have booked a shoot otherwise and saw the best year for my business in terms of revenue

    Claire Garrett

Let’s kickstart your business

I’ll be with you every step of the way.