SELF-PUBLISHING
for photographers
EVERYTHING YOU NEED TO KNOW TO TAKE YOUR BOOK FROM
CONCEPT TO COFFEE TABLE IN TWELVE MONTHS
Following the Self-Publishing for Photographers Program, your business revenue will increase by thousands next year. You will grow your client base, your email list, your social media following. You will establish yourself and your brand as an expert in your field, generate publicity for your business, fundraise for charity AND to top it all off, you will end the year with a gorgeous coffee table book to be proud of - photographed, written and produced by you.
Build Credibility
Fundraise for Charity
Grow Your Business
“A book is the new business card”
WRITE A BOOK?
AWESOME!
But where do I start?
Perhaps you have that nugget of a book concept, rolling around in the back of your head.
Or it's just a vague idea on your Bucket List . . . write a book one day . . .
It might be something you've been meaning to do for months or even years. Then life gets in the way and you still haven't published that book.
HERE'S WHY MOST PHOTOGRAPHERS NEVER PUBLISH THEIR BOOK
Without a super clear, step-by-step plan, most photographers feel completely lost. They tell themselves that they aren't writers or designers and that they haven't got a clue about how to self-publish. They feel like they don't have enough time, knowledge, experience or resources to publish a book, so they get stuck believing that their dream is impossible.
I'M HERE TO SAY: THAT DREAM IS POSSIBLE!
I know that as an already busy photographer with photos to edit, clients to serve and maybe even a day job on top of it all, you literally can't afford to waste time figuring this all out. You can't afford to approach this project half-heartedly in your (non-existent) spare time.
You need a STRATEGY and a PLAN to get your project from Concept to Coffee Table (in twelve months!)
YOU DO NOT NEED TO BE A WRITER.
YOU DO NOT NEED TO BE A DESIGNER.
YOU DO NOT NEED TO BE IN BUSINESS FOR 10+ YEARS.
YOU JUST NEED TO PUT IN THE WORK AND FOLLOW THE PROGRAM!
THIS PROGRAM SUITS ALL PORTRAIT PHOTOGRAPHERS
Newborn. Pets. Families. Couples. Children. Seniors. Boudoir. Engagements.
“My favourite part of this program? All of it! I love how you give a step by step guide from start to finish. I've tweaked a few things to make it my own, but I would be completely lost trying to do this on my own! Thank you.”
KRISTEN MURRAY
AUTHOR OF “TAILS OF THE RIVER CITY”
“I could not have done this project without all the technical assistance the program provides. Having the whole process fully explained made things so much easier. Thank you Caitlin!”
MARGEAUX NICHOLAS
AUTHOR OF “TAILS OF VANCOUVER”
“This program helped me bring my dream of publishing a photography book to life! The videos, files, and plan are incredibly helpful. Enrol today, you'll be so glad you did!”
KRYSTAL HISE
AUTHOR OF “TAILS OF THE SPACE COAST”
Real Success Stories
CLAIRE GARRETT - PETOGRAPHY
“Completing the Tails of Perth Book Project was, without a doubt – the best thing I’ve ever done for my business.
I was forced out of my comfort zone in terms of shooting style, resulting in images that have won me over 10 awards.
It forced me to not only grow significantly as a creative photographer, but also as an entrepreneur. The 60+ clients that I photographed over 18 months were clients that may never have booked a shoot otherwise and saw the best year for my business in terms of revenue.
The book itself has been an incredibly powerful tool in getting my business name out there, as hundreds of people browse through it whilst sitting in Vet waiting rooms and on the shelves local wineries. The most rewarding part of the book being out there is the messages and emails I receive from total strangers telling me how much joy the book has brought them.
I’m incredibly proud of the finished book, and I have no doubt it’s the reason my business has grown so much in the last couple of years.”
RUTH O’LEARY | RUTHLESS PHOTOS
"Using the Self-Publishing Strategy, I was able to produce a stunning coffee table book that I am so proud of AND raise over $8k for local dog rescue groups.
Not only did the book bring in lots of new clients (I photographed 117 dogs for the project!), I had newspapers all around Australia publishing articles about my business and my book.
I've been in business for over 10 years now, and this was certainly a milestone I'm proud to have achieved. I recommend Caitlin's Program for any photographers considering publishing their own book."
MICHELE WRIGHT | FURRY FRIENDS PHOTOGRAPHY
"‘Rescued’ tells the stories of animal adoption using the adopter's own words about their rescued pet along with beautiful, heartfelt photography of their furry friends.
I had been wanting to do a book about Rescues for a long time. When I saw Caitlin's course, I knew I was going to sign up. Her course is amazing! She walks you through step by step, which was so helpful for me as I knew nothing about automation!! I recommend this course to anyone who is thinking about self publishing a book. Totally worth it!”
JO LYONS | JO LYONS PHOTOGRAPHY
“Teeny Tiny Dogs and Their Stories highlights tiny dogs with big hearts and mighty spirits who've changed the lives of those who love them, for the better.
Caitlin's course was invaluable and without it I would not have succeeded in self-publishing my very first book - which was a sellout by the launch! Caitlin guides you through every stage of the process and I also took up the option of coaching sessions which were very helpful. I've learned so much that I can now carry through in my day-to-day work and future projects.”
“When a client asks why they should take the time to publish a book, I give them what I call ‘The Big Four’ reasons:
1. CREDIBILITY
2. VISIBILITY
3. GROWTH
4. MONEY
- JODI BRANDON
FOR PHOTOGRAPHERS,
BY PHOTOGRAPHERS
Other courses are designed for writers keen to publish their manuscript.
This program is built for photographers, by photographers, with our specific industry in mind.
FOCUSED ON RESULTS
No fluff, no unnecessary modules, no vague concepts - just exactly what you need to learn, when you need to learn it.
MONETIZE YOUR PROJECT
My main objective is teaching you the strategy to monetize this book project, so that you can grow your business and raise more funds for charity!
NO GLOSSING OVER THE TECH
Because this an implementation program, there are several lessons where we will be diving into software and tech.
I make it all simple and easy to follow, introducing systems to your business that you will continue using into the future.
READY & EXCITED?
The Details
“Self-publishing is HARD - but it doesn’t have to be.
You focus on the photography and I’ll teach you the rest!”
WHAT’S INCLUDED?
Immediate and full online access to The Self Publishing for Photographers Program
Four in-depth Video Modules with twenty lessons
Step-by-step guide through the 12 month process of planning, shooting, writing, designing, printing and promoting your own photographic coffee table book
The Book Project Planner
Private Mastermind Facebook Community
Bonus Module: Republishing with Traditional Publishing Houses
Lifetime access to the program
Packed with pricing strategies, email templates, social media guides, writing tips, selling techniques and much, much more...
PAY MONTHLY
12 PAYMENTS OF $109
PAY IN FULL
$1195
“I am so grateful to Caitlin and the Self-Publishing for Photographers Program for getting me started on my first photography book. The modules within are such a wonderful set of guidelines to put you on the path of publication. I enjoyed the process so much, I'm working on book number two right now!
If you are looking for help getting started with your first book project, START HERE!!”
~ KRYSTAL HISE | KRYSTAL PHOTOGRAPHY LLC
“Honestly, this program was more than I expected. The templates for e-mails, organization, web page guidance were critical for my book's success. The Facebook group kept me motivated and accountable. I hit a slump a time or two as I planned to do this project before COVID hit.
The private facebook group was key to reinvigorating my efforts. I highly recommend this program.”
~ JANET DELTUVA | ARES & EMZY PHOTOGRAPHY
THIS PROGRAM IS NOT FOR YOU IF:
x You are not a photographer
x You do not have a business yet
x You cannot afford to spend any money on growing your business
x You're not in a place to commit and make changes to your current marketing plan
PROGRAM OUTLINE
MODULE ONE
Starting Your Book
THE STRATEGY OVERVIEW
WHY PUBLISH A BOOK
ABOUT SELF-PUBLISHING
THE PROJECT PLANNER
CONCEPT CREATION
MODULE TWO
Planning Your Book
PRICING YOUR BOOK
THE PARTICIPATION FEE
THE FUNDRAISER
PRE-RELEASE LOGISTICS
PROMOTING YOUR PROJECT
MODULE THREE
Producing Your Book
SHOOTING AND SELLING
DESIGNING YOUR BOOK
WRITING YOUR BOOK
PRINTING YOUR BOOK
MODULE FOUR
Selling Your Book
PRE-SALES
THE LAUNCH PARTY
SELLING YOUR BOOK
DISTRIBUTING YOUR BOOK
PLUS BONUS: REPUBLISHING TRADITIONALLY
All four modules include templates, downloads and videos to guide you through every step of the way
You will finish this program feeling confident and organised, with a powerful strategy to grow your business that you can continue using for many years to come.