I used to think systems were just for big businesses—until the day I sent the wrong contract to a client, forgot a session location, and missed a publication deadline... all in the same week. That's when I discovered the secret weapon that saved my sanity: SOPs. If you're drowning in admin tasks and can't imagine how to hand them off without hours of explanation, this is the guide you've been waiting for. Find out how documenting your processes can free your creative energy and help you fall back in love with your photography business.

Want to improve your Google Business SEO without the hassle? Automating blog post updates could be the key! Find out how I set up a simple system to keep my profile fresh and increase my online visibility—all with minimal effort. Ready to see the results? Click to learn more!

Want to stay connected with clients without being glued to your phone? In this post, I’m sharing how I use automated text messages to deliver a smoother, more personal experience — without the overwhelm. Whether you’re a solo photographer or running a team, this simple system might just change the way you work.

There was a time when I hand-calligraphied every dog's name, wrapped prints with rosemary sprigs, and made every delivery feel like Christmas morning. But when life changed, so did my workflow. Here’s what happened when I let go of perfection, embraced dropshipping—and finally got my evenings back.

Booking a session is just the beginning. In this behind-the-scenes post, I’m sharing how I turned a clunky info email into a warm, engaging client journey—using nothing more than a few thoughtful emails. If you want clients who show up excited, relaxed, and ready, this one's for you.

Feeling overwhelmed by endless tasks? Learn how calendar blocking can help you take control of your schedule, increase focus, and actually get things done.

Are you constantly busy but not making real progress? In this episode of Focused on Time, we’re breaking down the busyness myth—why long hours don’t equal success, how Parkinson’s Law is stealing your time, and the mindset shifts that will help you work smarter, not harder.

Discover 3 effective ways to save time editing photos without compromising quality. Learn how to cull efficiently, use presets and AI tools, and outsource tasks to streamline your workflow and boost productivity. Perfect for photographers looking to work smarter and reclaim valuable time.

Do you dread picking up the phone to talk to clients? Or feel like your carefully written emails are getting lost in translation? In this episode of Focused on Time, I’m sharing how creating client scripts transformed my business—and my relationship with phone calls. Whether you're a seasoned pro or just starting out, client scripts can save you time, keep you on track, and help you connect with clients on a deeper level.

Welcome to Focused on Time, the podcast that’s all about helping photographers spend less time in the busy work and more time doing what truly matters. I’m Caitlin J. McColl – professional photographer, productivity geek, and firm believer in building a business that works for your lifestyle.

Whether you’re looking to streamline your workflows, master time management, or learn how to outsource with confidence, this podcast is here to give you the tools and strategies to reclaim your time. Let’s help you get back to what's important – whether that’s being creative, growing your business, connecting with clients, or simply enjoying life with your loved ones.

I am so excited to kick things off with this very first episode! Today, I want to introduce myself, share the “why” behind this podcast, and give you a glimpse of what you can expect in the episodes to come.